Rwanda Promotes Tourism in the Netherlands
Rwanda promotes tourism in the Netherlands. The country is taking bold steps to grow its tourism market in Europe. In 2025, the Rwanda Development Board (RDB) has intensified its efforts to promote Rwanda as a top destination in the Netherlands. This push aims to attract more Dutch and European travelers to experience Rwanda’s unique blend of wildlife, culture, and sustainability.
Why the Netherlands?
The Netherlands is one of Europe’s strongest travel markets. Dutch travelers are adventurous, eco-conscious, and interested in unique cultural experiences. Rwanda matches that profile perfectly.
- Dutch visitors prefer nature-based travel.
- Many are drawn to Africa for safaris, gorilla trekking, and authentic encounters.
- Rwanda offers these experiences in a clean, safe, and well-managed environment.
The Netherlands also has direct air connections to Kigali via KLM Royal Dutch Airlines, making access easy.
Key Tourism Promotions in 2025
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Participation in Vakantiebeurs
Rwanda showcased its tourism products at the Vakantiebeurs Travel Fair in Utrecht. This major event draws thousands of travel agents, journalists, and potential visitors from all over Europe.
RDB partnered with private tour companies, including Gorilla trekking operators and lodge owners, to present authentic Rwandan experiences.
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Roadshows and Trade Meetings
Rwanda organized roadshows in major Dutch cities, including Amsterdam and Rotterdam. These events connected Rwandan tour operators with Dutch travel agencies. The goal: increase partnerships and create new tour packages for Dutch clients.
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Digital Campaigns
Rwanda launched targeted digital marketing in the Netherlands. Videos, banner ads, and influencer campaigns highlighted gorilla trekking, Kigali’s vibrant city life, and eco-tourism experiences in Nyungwe and Akagera.
What Rwanda Is Promoting
Gorilla Trekking
Volcanoes National Park remains Rwanda’s flagship attraction. The chance to see mountain gorillas in the wild draws premium travelers from across Europe.
Cultural Heritage
The Dutch market values meaningful travel. Rwanda promotes its genocide memorials, museums, crafts, and local homestay experiences.
National Parks and Landscapes
Rwanda offers three major parks: Volcanoes, Nyungwe, and Akagera. Each offers something different—primate tracking, canopy walks, and Big Five safaris.
Sustainability and Safety
Rwanda’s clean cities, low crime rate, and conservation efforts appeal to the values of Dutch travelers. Kigali is often listed as one of Africa’s safest capitals.
The Impact
These promotion efforts have already led to increased inquiries and bookings from the Netherlands. Travel agencies are adding Rwanda to their African travel packages. Tourists are sharing their experiences on social media, creating valuable word-of-mouth.
More Dutch journalists and influencers are also visiting Rwanda under press trips organized by RDB.
Plan Your Safari
Rwanda’s tourism drive in the Netherlands shows its commitment to diversifying its travel markets. Dutch travelers looking for a clean, green, and intimate wildlife destination are discovering the beauty of Rwanda. With gorillas, culture, and top-class hospitality, Rwanda is becoming a must-visit for the European explorer.
